This lecture provided an insight into the possibilities in different ways to suitably market my product. The most suitable place to promote myself seemed the internet, I started looking at some suitable sites. Mainly those that could act as a platform for me to promote my own personal site, or merely showcase my product to the right market, and these sites are all incredibly popular with audiences that would be valuable to have see my work.
http://motionographer.com/
http://www.icasea.net/
Through a few of these sites I came across a number of festivals - some more local than others - which struck me as events that could be very useful for direct marketing and self-promotion. I've found from contact with small companies and work experience that it's generally better to be face to face with whoever you're promoting yourself to. The problem with a lot of online marketing is that it can sometimes be incredibly faceless, and there will undoubtedly be a lot of 'noise' when trying to communicate your skills/product to your audience. Festivals such as Future Everything in Manchester...
http://www.futureeverything.org/art
...and Lovebytes in Sheffield...
http://2010.lovebytes.org.uk/
...have the potential to provide an invaluable resource of worthwhile connections I could possibly network with, and with time and effort space to promote myself through showcasing my work/having it exhibited. These could lead to bigger/more popular festivals abroad that could be really useful for publicity such as the arts side of Sonar Festival in Barcelona; SonarMática. My point is, there's a huge number of platforms already available for artists like me to gain the right kind of publicity.
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