Although I plan to sell our product physically, the web would play host to our 'store' as it were, despite the fact that most of our work would be commissioned it's important to have a place to archive this work and perhaps sell any by-products created in the process. I used the SWOT analysis to evaluate two online arts-based stores, I found the use of the SWOT table as a tool very useful in breaking down the strengths and weaknesses of these stores as objectively as possible...
SixPack.fr
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